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TRUE NEW HAPPINESS_PACKAGE DESIGN
(Recreated Nike campaign)
20230101 ~ 20230421
These are promotion event boxes. I have planned a promotion to communicate a topic in which sport is fun and enjoyable. To be more specific, I have planned a promotion where buyers who make a purchase during this campaign will receive a box.
Inside the box, there will be a card with a quote that Jordan said, "Just Play, Have Fun, Enjoy the Game," which is a very apt phrase about the topic of the campaign. The card will also have a QR code that allows buyers to view the campaign's motion graphics, which I created. Additionally, there will be wrist protectors included in the box. The promotion is designed to encourage all buyers to participate in the campaign by receiving the box.
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