TRUE NEW HAPPINESS_ POSTER
(Recreated Nike campaign)
20230101 ~ 20230421
The theme is Graphic geometry and the focus is on sports. I found that sports and graphic geometry have similar qualities such as being fun, dynamic, and energetic. I chose to recreate the Korean episode of the Nike campaign named Now Day, which emphasizes the idea that sports are not only about victory or defeat but also about enjoyment.
I used different shapes and sizes of graphic geometry to design posters, motion graphics, and a package that are
all related to each other. The goal is to convey that sports are fun, enjoyable, and energetic through the designs.
I designed three different styles of posters, each with a different sports theme: swimming, baseball, and running. The swimming poster used circle shapes to represent the water droplets around the swimmers. The baseball poster used geometric shapes to depict the explosion of a firework, symbolizing the players' excitement after winning the game. The running poster used triangles to convey the sense of speed and excitement among the students while running. I chose each shape to best represent the emotions and actions associated with each sport.
TRUE NEW HAPPINESS_ LOGO
(Recreated Nike campaign)
20230101 ~ 20230421
Before making the posters, I thought about logos at first. The original logo is Now Play,
but I wanted to rethink it to look more direct. So, I created the logo which was “ true new happiness”.
The meaning of this logo is that people find true new happiness while playing sports.
PROCESS
(Idea sketch / Experiment)
Through various experiments, I researched how geometric graphics could be best suited for sports. I considered the consistency of design, emphasis, simplicity, and color arrangement, thinking about how I could effectively convey
the message of my desired design to people.
Idea sketching
Development
Experiment
